Kool-Aid Man, an American icon, has been bringing the OH YEAH into homes for years. With his modernization and relaunch, we set out to create a new connection through random acts of fun, helping everyone get to know the man behind the jug.

Kool-Aid

Digital, App, Social, Digital Experience

The Photobomb app is pretty self explanatory: snap pics and bomb the pic with Kool-Aid man. Poses are updated and pushed out with appropriate seasons and events to keep content fresh and relevant.

Actual Kool-Aid Man photobombs from Instagram

Custom Pandora Kool-Aid Liquid Flavor Stations exposed listeners to a unique interactive Kool-Aid "mixing" experience where you take control of Kool-Aid Man, choose the music and make him dance.