Created to encourage US government officials to renew Boeing contract making KC-46A Pegasus jets, we created a collective :60 OLV that showcased the humans that created the technology that keeps much of the world’s airspace safe. (Above) Individual :30s and :60 retargeted officials and encouraged further considerations.

While I can tell many stories of the leaps we and Boeing had to take to get these made, what I will add is this: When this concept was presented to a group of clients from various divisions for approval, one - a veteran - had an emotional response. He began crying in telling us how powerful this was. A career highlight for sure.