Prime Life
VSA Partners Consumer Marketing Practice, 2014
Through the magic of sous-vide, luxurious, low-fat bison replaces the usual go-tos to create succulent home meals fit for foodies. And because young foodies really were our target, we used the notion of pairings to our advantage, not only suggesting the side pairings they could easily prep at home, but also drinks & right at-home occasions - from the season finale of your favorite show or the Sunday proclamation that you're remaining a bachelor forever.
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