The rebirth of Kool-Aid Man

Digital, App, Social, Digital Experience

Kool-Aid Man, an American Icon, has been bringing the OH YEAH into homes for years. In 2013, we set out to create a new connection with her kids through her by inspiring “random acts of fun” while with her - by letting everyone get to know the real man behind the jug.

Website

Photobomb App

Take pictures and get Kool-Aid man in the picture. Poses are updated and pushed out with appropriate seasons and events to keep content fresh and relevant. You can download the app here.

Kool-Aid Liquid Experience

Digital OLA drives consumers to custom Pandora "Flavor Stations" and from there, to a unique interactive Kool-Aid "mixing" experience where you take control of Kool-Aid Man, choosing the music he spins and the dance-moves he makes.