Frosted Mini-Wheats

Digital, Social, OLV

Little Biscuit. Little Buddy. Mini-Wheat. Mini-Dude. Who is this talking biscuit? And what’s his deal? That’s the story we were tasked with telling for Frosted Mini-Wheats, and this Minifesto, Website + Social Videos are the result.

We first approached the assignment through an in-depth character analysis (similar to a character treatment for a television show that reveals motivation, dynamic and tone). Once we understood who Mini was, we focused on the story.

Social OLV

On Facebook and YouTube, Mini wanted to show folks just how big of a breakfast he really is. But only in trying to prove himself "big" did Mini truly realize just how big of a breakfast he really was.

Website

Online, we told interesting tales from within Mini's world, exposing the true fibers of his being along the way. 

Minifesto

And all that was guided by this Minifesto. Research had shown that nobody understood what the BIG in ‘Big Breakfast in a Little Biscuit’ meant. So we set out to help Mini show the world what Big means to him.