Citi

OLV, Social, Display, Site

Dig into social and you’ll see the possibilities for saving money in interesting ways are endless. Stick zip-lock bags in the dishwasher for reuse. Turn free lemon wedges and sugar packets into lemonade. Pretend to be on honeymoon for a free upgrade. Save hotel lotions for use at home.

The thing is, they rarely add up. We’re saving for practical things in impractical ways. 

When Citibank came to us, asking us to create a multi-channel digital campaign to promote their new high yield savings account with 2.36% APY, our response was “Now that’s a smarter way to save.

Anchored by OLV, the campaign came to life across OLV, social, display and Citi.com, with 5 custom landing pages contextual to the banners in which customers click from.

Currently in market, the response has been beyond positive. Our condiments social video is the highest performing campaign post for Citi ever, and so far each custom-calculator is performing at a significantly higher rate than the average Citi.com utility.

OLV

Social

On social channels, OLV and custom pieces were tailored for each channel employing best practices for each space.

Display

A wide reaching media buy allowed for some 150 display units, each placed in a channel specific to our target’s interests.

Contextual Landing Pages

Depending on the scenario, each piece drives to a custom landing page that allows individuals to calculate how long it would take them to save using an imaginative method, compared to a Citi High Yield Savings Account. Above - tablet view of our condiments landing page (left view - top, right view, bottom calculator). Below - contextual calculators depending on scenario.