Children’s Hospital Colorado - Emergency & Urgent Care

Wild Postings

Children’s Hospital Colorado, the Denver region’s best pediatric hospital, doesn’t have an awareness problem. People know and trust in them. But what most people in don’t realize is that Children’s Hospital Colorado offers pediatric emergency care and urgent care throughout the area. Further, you’re not always confident which facility is appropriate for the fever, the sprain, the cut, etc.

Teaming up with their many partners, we created contextual wild postings to be used throughout the two metro areas. Depending on the nearness to a Children’s Hospital facility, situations/illnesses/accidents appropriate to those facilities (Emergency or Urgent Care) were chosen to help educate parents on what’s good for where, while QR codes allowed parents to save that location to their phone for quick, easy access.