Check-out differentli. - ALDI Brand OLV

ACD, SapientRazorfish - 2017 - Present

You may not realize it, but ALDI helps customers to Shop differentli in many ways. From quality testing to seeking out the most in-demand ALDI Finds, the things you want (and the prices you love) are exactly what you’ll be checking-out every time you shop at ALDI.

To launch the new ALDI stateside brand stateside, we created OLV to run on YouTube, Facebook & Instagram (among other places). While we have :15 version takes of each, there’s something extra hardworking about our :06 versions that I really love. Noticeable branding in each, products galore. But the best part is how we used the time limitations to our advantage to let the characters or scene in each shine.

If you’d like to debate the merits of storytelling in limited time around this one, I’d be happy to have a conversation.